Make $895 a day with a One Man Lawn Mowing Business

How to Start a Lucrative Lawn Aeration Business: A Step-by-Step Guide

Are you looking for a side hustle that doesn’t break the bank and offers the potential to earn $1,000 a day? Starting a lawn mowing AREATION business might just be the answer you’re looking for. Lawn mowing is great, don’t get me wrong, but aeration is where the $$$ is at. Allow me to explain:

Lawn aerators are a specialized piece of equipment. i.e. no one really owns these things – to the point where you would even be hard pressed to find a buddy’s to borrow. This means you have to go rent or buy one. Buying them is out of the question for most people, so this leaves renting one, which means going to a rental store, renting it ($$$), picking it up, returning it, and of course, actually putting in the time and effort to physically use it on your lawn.

Ok, so the point here is that aeration is a pain to do for the average home owner – which makes this an activity that folks will be more than happy to pay for!

Here is where you and your side business comes into action! In this guide, we’ll walk you through the process, from understanding the costs to estimating potential income, so you can hit the ground running.

Research and Preparation

The first step in launching your lawn aeration business is to do your homework. Start by researching the cost of renting an aerator in your area. Online platforms like Home Depot offer rental rates ranging from $65 to $90 per day. Additionally, factor in other expenses such as pickup/delivery, gas, and the time and energy required for each job.

Consider the local competition and pricing structures. Lawn aeration services typically charge anywhere from $50 to $150 per lawn, depending on factors like lawn size and additional services offered. Being aware of your competitors’ pricing will help you set competitive rates while ensuring profitability.

Crafting Your Offering

Stand out from the competition by emphasizing your business’s professionalism, friendliness, and commitment to quality service. Highlight the convenience of being a local provider, ready to serve your community promptly and efficiently.

In your marketing materials, clearly communicate your pricing structure and what it includes. Unlike some competitors, be transparent about the fact that your pricing covers all expenses, including equipment rental, pickup/delivery, gas, and your time and energy. This upfront approach builds trust with potential customers and sets realistic expectations.

Yeah, yeah, yeah…. but show me the numbers! ($$$)

Let’s crunch some numbers to illustrate the earning potential of a lawn aeration business:

  • Cost to Rent an Aerator: $75 (average)
  • Gas Cost per Day: $30 (assuming 10 hours of operation at $3 per gallon)
  • Total Daily Overhead Cost: $105
  • Average Price per Lawn: $100
  • Number of Lawns per Day: 10
  • Total Daily Income: $1000
  • Net Income per Day (After Overhead and Employee Costs): $1000 (income) – $105 (overhead)  = $895

With a net income of $895 per day, a lawn aeration business has the potential to be a lucrative venture, especially considering the minimal upfront investment required.

Additional pro-tips:

  1. Hand out flyers or go door to door BEFORE you rent out the aerator for the day or weekend. This will maximize the number of lawns you can aerate per rental day.
  2. Ask the homeowner to mow their lawn the day before to maximize aeration effectiveness and make YOUR job easier as well.
  3. Use Google Earth to estimate the lawn size and provide accurate quotes to potential customers (ask for their address to facilitate this).
  4. Aeration is best to do in the spring and fall.
  5. Make sure to have your sales pitch on dialed i.e. explain the benefits of lawn aeration and how cost and time effective it is to pay for this service given the previously mentioned considerations.
  6. Consider hiring a worker to do the actual lawn aeration, and focus on the advertising and locking in clients.


Starting a lawn aeration business can be a rewarding endeavor, offering flexible hours and significant earning potential. By understanding the costs involved, crafting a compelling offering, and delivering excellent service, you can set yourself up for success in this thriving industry. So why wait? Take the plunge today and watch your business grow, one lawn at a time.


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